In an increasingly competitive environment, it is important that we put a recognizable face on the three distinct districts that comprise the downtown areas of Lafayette—West Lafayette. This style guide identifies a system of structure and consistency for many of our communications. It is not intended to inhibit creativity and innovation; instead, it will help us communicate more powerfully by giving us a common framework. As we work within this system, our communications will be stronger, leaving a lasting impact on our audiences and helping increase advocacy for these three districts. Use this style guide to prepare communication pieces such as documents, reports, PowerPoints and presentations. A working knowledge of this style guide is necessary to successfully create communication pieces that meet the approval standards for distribution and dissemination of information related to Lafayette and West Lafayette’s downtown districts.
CLICK HERE to download the Graphic Standards Manual
CLICK HERE to download the Downtown Kiosk Policy manual
Mac Users: click link and do save as to desired location.
Mac .eps and .tif files are self extracting .sit folders.
PC Users: right click and select target location and save as
to desired location. PC .tif and .eps are .zip stuffed folders.
